One American company had enough. In a cease and desist letter sent to IPVM, one security equipment maker said, “Your campaign to intentionally defame Arecont includes recent postings by you entitled ‘Lying at Arecont Vision’ and ‘Liars at Arecont Vision’. In these postings, in which you say you are relying on the findings of an alleged security blogger, you accuse my client of lying in its advertising, specifically with respect to a MegaDome® print advertisement. You also make an off-handed remark alluding to what you characterize as Arecont’s ‘fallacious megapixel math.’ I will give you the benefit of the doubt - this one time – that, perhaps, you honestly believed at the time that what you posted was true and that the image in the circle marked ‘actual image’ was not an actual image from Arecont’s camera. Be advised, however, that the image in the circle labeled ‘actual image’ in Arecont’s print advertisement is, in fact, an actual, true image from an Arecont camera. Rather than falsely conclude that the image was simply too good to be true and, therefore, that it must be false advertising, you should have investigated the quality of Arecont’s products more thoroughly. Then, perhaps, you would not find yourself in the situation you are now in. Dissemination of false, defamatory information is actionable in a court of law.”
