IR is invisible to the naked eye; but the LED's are visible.. you just cant see them lighting anything up.
Security cameras IR operates at 850nm, its not til 940nm that even the illuminators are not even visibly lit.. however even the cameras struggle with 940 and it takes over 2x the power @ 940nm to illuminate the same as 850nm.. so a 10W 850nm is usually brighter than a 20W 940nm
Dahua, and any other serious video surveillance manufacturer uses 850nm because it performs dramatically better and why would they purposefully make the image at night suck twice as much just to hide some stupid glow